Whether you simply have a brilliant idea or your mobile app is already available on the App Store, our mobile app development services are designed strategically to help you at any stage of your project.
Every project begins with a brilliant idea. As an entrepreneur, you know the importance of validating an idea before investing prematurely. We’ll utilize our expertise and experience in the world of mobile apps to help you ensure your idea is well researched and defined. The process starts with discussing your end goals and determining the best way to achieve them (whether that’s building a mobile app or doing something else entirely).
We’ll come up with creative ideas and help you define your project scope and requirements from the start. This can include competitive research of existing mobile apps and explorative surveys or discussions with potential target users. Feedback is a crucial piece to making sure you build something that your target market will want to use.
There are over 2 million mobile apps available on Apple’s App Store alone. Competition is fierce, but luckily for you, the majority of mobile apps available today don’t follow design principles and lack good user experiences. Exceptional user experience and user interface (UI/UX) design is one of several factors that can take your mobile app to a level above the competition.
Once an idea has been well defined and validated, one of our talented UI/UX designers will get to work. This is one of the most exciting project stages, as this is where the mobile app comes to life in the eyes of the end user. Design includes research, wireframing, mockups, prototyping, and final asset creation. We typically develop a working prototype to test the experience and gather early feedback from you and your first users.
Software development is where the writing of code begins and is the most technical part of a mobile app project. Our software developers will take designs and truly bring them to life. The amount of time and level of complexity involved in software development depends entirely on the requirements and feature set of the mobile app.
We’ll help you determine the most effective way to achieve your project requirements and look after the technical details. If a mobile app is mostly informational (and that information can be contained within the app itself), then the software development involved can often be relatively simple. When more advanced functionality is necessary (such as user accounts, communication between users, location services, notifications, or large databases), the software development becomes much more complex. Our team will also thoroughly test the software to ensure it’s functioning appropriately.
Given the amount of competition in today’s mobile app ecosystem, acquiring users for your app and marketing it successfully is key. Your mobile app can be phenomenal, but if your target users don’t know it exists, they won’t download it (much like launching a website on the internet). Building aspects of virality into the feature set of your app directly can be a great start.
We’ll create the foundation of your marketing plan and can also help you execute on it. It’s critical to understand your target users exceptionally well, know where they spend time, and then get your mobile app in front of them in those places. There are many effective mobile app marketing strategies that we can explore with you. Examples include; ASO or App Store Optimization (similar to SEO or Search Engine Optimization), paid advertising campaigns, partnerships, celebrities or influencers.
The technology industry is constantly evolving at a rapid rate. Tech giants, like Apple and Google, release new hardware products and operating systems on an annual basis (and sometimes more frequently). From time to time your mobile app can be affected by these changes. It’s important to ensure your app continues to function appropriately and remains compatible to prevent frustrated users and protect your revenue streams.
Alternatively, you might be gathering interesting feedback from your users and determine that it makes sense to release an app update with new features or enhancements. Whether or not we worked together to build your initial mobile app, our team can become familiar with your projects and help you maintain a single app or your entire portfolio.